For years, the "S" in ESG has been the vague middle child—defined by intentions rather than outcomes. But buildings are changing that. This post explores how the built environment provides the physical proof needed to turn social sustainability from an abstraction into a measurement.

Why do teams choose the familiar path over the better one? It isn't a lack of motivation—it’s a friction problem. From coordination costs to status quo bias, this post explores the three invisible friction patterns that derail social sustainability and offers actionable ways to redesign them for operational reality.