Our Thinking

The Impact Edit: Is the "Fear of Finding Out" Stalling Your Strategy?

Fear of Finding Out (FOFO) isn’t just a personal bias—it’s stalling business strategy. Leaders often avoid audits, surveys, or assessments because they fear confirming bad news. But this hesitation carries huge costs, from supply chain risks to employee disengagement. The flip? Reframe data not as “finding problems” but as “getting ahead.”

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